Google says "Misrepresentation" but doesn't say WHAT to fix. You guess and correct at random — each mistake worsens the situation and triggers a a cool-down that escalates with each rejection (7d → 14d → 21d+).
95% of appeals fail because "experts" only scan your website. They never pull your return policy configuration, your feed currency, or your shipping setup from the Merchant Center API. They never verify prices through your actual checkout. We do all three.
Each failed appeal = a cool-down that escalates with each rejection (7d → 14d → 21d+). Each suspended day = competitors capturing your customers. The DSA gives only 60 days for EU legal recourse.
Return policy on your site, zero policies configured in Merchant Center. Prices correct on the product page, wrong in your GMC feed. This invisible gap — undetectable without API access to your account — is exactly what Google calls Misrepresentation.
A proven process across 200+ accounts
60+ compliance verifications across 7 dimensions: identity, policies, product feed, price parity (feed→cart→checkout), misleading claims, country-specific legal compliance, and technical signals. Direct Merchant Center API access — we see what Google sees.
DFY: we correct your site directly (Shopify/BC). DWY: we guide you step-by-step (WooCommerce). Legal pages, product feed, structured data, trust signals — everything verified.
Professional appeal letter writing and submission. Activation of our CSS partner (Comparison Shopping Service) which strengthens your legitimacy in Google's eyes.
Ongoing post-reinstatement monitoring. Weekly Compliance Score. Proactive alerts. So the suspension NEVER comes back.
Your price
€1,497
(50% now · 50% on success only)
Or start with the audit only at €497
4 levels of protection for zero risk
50% upfront, 50% ONLY if your account is reinstated. If we fail, you don't pay the success fee.
Your full report delivered within 7 days or 100% refund. In practice, we deliver in 24-48 hours.
If your site is 100% compliant after our corrections and Google still refuses, the success fee is refunded + 3 months of free monitoring.
All corrections are approved by you before execution. No surprises, no extras.
“After 3 failed attempts on my own, I contacted MerchantRescue. In 8 days, my account was reinstated. The cross-validation report revealed inconsistencies Google had never mentioned to me.”
Thomas M.
Shopify
“I was losing €2,300 per day. The team identified inconsistencies between my site and GMC feed I would never have found alone. Score went from 23 to 94, reinstated in 12 days.”
Sophie D.
WooCommerce
“3 rejected appeals before finding MerchantRescue. They used DSA leverage to force a human review at Google. Account reinstated in 10 days.”
Marco B.
BigCommerce
200+ accounts reinstated
92% success rate
7-14 days average
5 languages
| Criteria | DIY | Consultant | Generic agency |
MerchantRescue
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| Audit | Manual | Subjective | Basic | 60+ checks + GMC API |
| GMC cross-validation |
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| Corrections | You | Advice | Partial | Full DFY |
| Guarantee | None | None | Rare | Pay on success |
| CSS included |
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| Monitoring |
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| Price | "Free" | €2,000-5,000 | €3,000+ | €1,497 |
| Timeline | 30+ days | 21+ days | 14-30 days | 7-14 days |
| Success rate | ~20% | ~60% | ~75% | 92% |
| Price parity verification | No | Partial | No | 3 layers: feed→cart→checkout |
| Country legal compliance | No | 1 country | Partial | 20+ countries |
| Product image OCR scan |
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60+ point diagnostic with live GMC API access, 3-layer price verification, and country-specific legal compliance.
Audit delivered within 48h, no call required
€497 audit + €500 on success
Full guided support with corrections and professional appeal writing.
~€750 + ~€750 on success
Full done-for-you service. We handle everything from A to Z.
Multi-account or 10K+ products? Contact us →
You don't pay the success fee (50%). The audit fee (50%) covers the analysis work and report — it is non-refundable. If your site is 100% compliant after our corrections and Google still refuses (very rare, <5%), we refund the entire success fee + 3 months of free monitoring.
Because the audit alone has independent value. You leave with a 60-point PDF report, live GMC API cross-validation (feed, policies, pricing), a precise Compliance Score, and a prioritized action plan. This information is worth €497 even if you handle corrections yourself — and it's the only audit that connects directly to your Merchant Center account to find what Google actually sees.
7 to 14 days on average for standard cases. Breakdown: D0-D2 audit, D2-D7 corrections, D7-D10 appeal writing and submission, D10-D14 Google review (3-7 business days). If Google has imposed a cool-down after a previous rejected appeal, the service resumes at the end of the cool-down at no extra charge.
Standard (DWY): you make the corrections using our step-by-step guides. Ideal for WooCommerce. Premium (DFY): we access your Shopify or BigCommerce site directly and fix everything ourselves. Premium also includes CSS partner (3 months), 30-day monitoring, EU Compliance Shield DSA, and Revenue Playbook.
Yes. If Google has imposed a cool-down after a rejected appeal, we start the audit and corrections immediately. When the cool-down expires, your case is 100% ready and we submit the appeal within 24 hours. Every day counts — preparing during the cool-down is the optimal strategy.
We authenticate directly with the Google Merchant API and pull your businessInformation, configured return policies, shipping services, and feed currency. We compare what Google reads in your GMC account against what's on your live site — then verify prices through your actual cart using HTTP cart simulation. Price parity is the #1 Misrepresentation trigger: discrepancies between your GMC feed price and your checkout price are invisible without this three-layer verification.
No, the CSS (Comparison Shopping Service) is not required. It is a powerful lever included in the Premium Pack because it repositions your account in a structure Google perceives differently — which significantly accelerates reinstatement for difficult cases. For simpler cases, the appeal alone is sufficient.
Shopify and BigCommerce: full DFY service (access via Partner/staff account). WooCommerce: guided DWY service (you apply, we verify). Magento, PrestaShop, custom solutions: on request after evaluation. We cover 95%+ of cases with these three main platforms.
Book your qualification call. 15 minutes to analyze your case.